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Minds of Finance
Azzi Glasser on Building the Future of Luxury Fragrance Through Identity and Storytelling

In an exclusive interview, award-winning master perfumer Azzi Glasser reveals how she crafts bespoke scents for Hollywood royalty like Johnny Depp, Cate Blanchett, and Cindy Crawford. Moving beyond traditional fragrance categories, the founder of The Perfumer’s Story explains why true luxury isn’t about floral or woody notes—it’s about translating human psychology, memory, and personal identity into invisible art.

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Minds of Finance
Azzi Glasser on Building the Future of Luxury Fragrance Through Identity and Storytelling

In an exclusive interview, award-winning master perfumer Azzi Glasser reveals how she crafts bespoke scents for Hollywood royalty like Johnny ...

Read More
Showing Slide 1 of 2

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FEATURED Interview

Shahrzad Shokouhivand on Entrepreneurship, and Building Iran’s Most Inspiring Pastry Brand

Minds of Finance

In this exclusive interview, pastry chef Shahrzad Shokouhivand discusses preserving the historic Art Deco spirit of Tehran's Enghelab Street while navigating Iran’s volatile economic landscape. From her first-ever Middle Eastern Mérite Agricole knighthood to protecting her 70-person team through closures and wartime inflation, she shares the grit behind fusing foundational French technique with authentic Iranian memory.

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Minds of Finance
The Architect of Modern India–France Business Relations: Payal S. Kanwar on Trade, Luxury, Innovation and the Next Global Partnership
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