
Marvel’s Epic Comeback: How Bankruptcy Led to a $31 Billion Cinematic Empire
Marvel Comics filed for bankruptcy in 1996 amid $700M debt and a comic bust. Avi Arad and Isaac Perlmutter restructured, licensed characters cheaply, then bet $525M on self-produced films. Iron Man launched the MCU in 2008; Disney bought for $4B. 37 films grossed $31B, birthing Hollywood’s top franchise.




