
Ismael Belkhayat: The Moroccan Tech Entrepreneur Building Africa’s Retail and Fintech Future
Ismael Belkhayat left BCG consulting to build startups in Morocco’s untapped digital market. As CEO of Chari—a B2B e-commerce and fintech platform for Africa’s retailers—he’s solving fragmented supply chains and driving financial inclusion. Co-founding with his wife, he shares lessons on trust, distribution over innovation, bootstrapping discipline, and balancing Ironman training with entrepreneurship in Morocco’s evolving tech ecosystem.




