
Casamigos Tequila: How George Clooney Accidentally Built a Billion-Dollar Tequila Empire
Casamigos Tequila began as George Clooney, Rande Gerber, and Mike Meldman’s quest for smooth, hangover-free shots during Mexico vacations. Launched in 2013 after private batches, it exploded via word-of-mouth and awards. Diageo snapped it up in 2017 for $1B upfront plus $300M potential, crowning Clooney’s accidental spirits empire.




