
Carlo Alberto Maccan: Where Family Legacy Meets Modern Entrepreneurship
Co-founding Vita Vitae with sister Veronica amid pandemic chaos, Carlo Alberto turned Venetian grape by-products into patented Aurovitina Pro Vitis. “Luxury is intention, not price,” he says. Clear roles tamed sibling clashes; now, upcoming skin innovations and Vita Vitae Home fragrances promise enduring depth over viral hype in trend-driven beauty.




