
Marc Puig and the Golden Touch: How 1 Million Revolutionized Fragrance and Fashion
Marc Puig inherited a family fragrance legacy, turning Puig’s modest 1914 roots and $1 million seed into a global powerhouse. Strategic licenses with Paco Rabanne, Carolina Herrera, and Prada fueled explosive growth, while bold acquisitions like Dries Van Noten expanded into fashion. Today, his creative alchemy dominates beauty with €4 billion revenue.




