
Iranian Designer Ali Moradi on Building Ganj, a Genderless Jewellery Brand Inspired by Persian Culture
In this interview, jewellery designer Ali Moradi discusses founding Ganj, his genderless Tehran-based jewellery brand named after the Persian word for “treasure.” He traces its origins to childhood memories and an intimate moment with his cat, explains his effort to revive Iranian men’s ornamental traditions, and outlines his creative process, production challenges in Tehran, and ambitions for international expansion within five years.




