
Italy’s Cashmere King: The Inspiring Rise of Brunello Cucinelli
Brunello Cucinelli, Italy’s cashmere king, founded his luxury brand in 1978 with a mere $500 loan, revolutionizing knitwear through vibrant, artisanal cashmere sweaters. Transforming his ancestral village of Solomeo into a Renaissance-inspired hub, he championed “humanistic capitalism,” paying workers 20% above average while restoring medieval castles and theaters. Today, his ethical empire spans global boutiques, blending timeless elegance with profound dignity for artisans and communities alike.




