
From Tokenism to Mainstream: Why Women’s Cricket Is the Biggest Sports Story of 2025
India’s women’s cricket team clinched their maiden World Cup in 2025, smashing viewership records with India-Pakistan drawing 28.4M fans. Women’s Premier League auctions surged as stars like Harmanpreet Kaur boosted endorsements and BCCI doubled fees. From tokenism to mainstream, it reshapes sports economics with viral moments and infrastructure boom.




