
Roger Federer’s Billion-Dollar Win: Investing in ON Shoes and Revolutionizing Footwear
Roger Federer revolutionized footwear by investing $50 million in Swiss startup On Running in 2019 for a 3% stake. After leaving Nike for Uniqlo, he co-designed The Roger tennis sneakers, propelling On’s 2021 IPO at $11 billion valuation. His stake soared past $500 million as On hit $15 billion market cap, cementing Federer’s off-court billionaire legacy.




